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Field notes from a working studio.

Opinionated takes on interactive touch builds, event platforms and the unglamorous parts of running a sales pipeline. No clickbait, no AI fluff.

Interactive · Long read10 min read

Why your kiosk is a marketing problem, not a software problem

Most clients come to us with a hardware quote and a vendor brochure. The actual question is what the screen should say, and who it should say it to. A practical framework for scoping interactive installs — before you spend on glass.

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Latest from the studio.

Practical notes on the work. Mostly write-ups from real client engagements, anonymised.

Events6 min read

ExpoFP vs a2z: a working guide for event teams

Which platform fits your show. A pragmatic comparison from a team that runs both — weekly.

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Sales ops8 min read

The five HubSpot reports your CRO actually reads

Most dashboards are noise. These five aren't. Built and battle-tested across B2B clients.

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Interactive5 min read

What we learned shipping forty kiosks

Calibration, fingerprint smudges, that one client who wanted Comic Sans. Ten years of touchscreen lessons.

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Sales ops4 min read

Apollo + HubSpot: the cleanest stack we've found

How we wire outreach and CRM together for mid-market clients — without three SDR tools fighting over leads.

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Events7 min read

Show-week ops: the checklist we run for every event

What we monitor, who's on call, when to escalate. Stolen freely — print it, pin it, ship better events.

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Studio3 min read

How we price: project, retainer, embedded

Three ways clients work with us, and how we choose. Plus the price brackets we won't dip below — and why.

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